Fractional CMO for B2B companies that need marketing tied to sales
I'm Marcus Grimm, a fractional CMO for B2B companies. I set marketing strategy, and unlike many fractional CMOs, I still do hands-on work in HubSpot, Salesforce Account Engagement and the other usual suspects, so you can see which marketing produces closed sales. Most clients invest 5 to 10 hours a week in me at $200 an hour.
Marcus Grimm, Fractional CMOWhat I do
- Marketing strategy tied to sales goals.
- Reporting that connects marketing spend to closed deals, in HubSpot or Salesforce Account Engagement.
- Sales and marketing alignment, including a shared playbook of what you sell and why people buy.
- Email programs that keep your database alive and tell reps who is engaging.
- Direction for the agency you already have.
Background
My background is marketing leadership roles in technology, manufacturing, and commercial construction. Half my career was brand side, half agency side. I've been an independent fractional CMO since July of 2020, working only in B2B.
Where I work: Lancaster, PA · Sarasota & Bradenton, FL
Frequently asked questions
- Fractional CMO or marketing agency, which do I need?
- An agency executes. A fractional CMO decides what to execute and holds it to sales results. If nobody on your side is doing the second job, start there.
- Can you work with my existing HubSpot or Account Engagement setup?
- Yes. Most clients already have HubSpot or Salesforce Account Engagement; the usual problem is reporting, not the platform.
- Will you work fewer hours?
- Sometimes. But the problems that lead companies to a fractional CMO usually need 5 to 10 hours a week to move.
Start with a call.
No pitch. No obligation. Just an honest conversation about what's getting in the way.
Book a call