A fractional CMO who works inside your HubSpot
If HubSpot shows which ads produce leads but not which produce sales, the data is usually already there. The gap is knowing what to report and acting on it. I'm a fractional CMO who builds that reporting myself, then uses it to decide where your marketing money goes. I work equally in HubSpot and Salesforce Account Engagement (formerly Pardot); this page uses HubSpot examples, and the same work applies in Account Engagement.
Marcus Grimm, Fractional CMOThe problem I hear most
A sales manager at a manufacturer told me recently that his team could see which ads turned into leads, but not which turned into sales. After a year of Facebook ads, a manual check found one sale. His summary of what he wanted was perfect: turn up what works, turn down what doesn't.
What I build
- A report tying campaign spend to closed deals, not just form fills.
- A daily list of engaged contacts (who read your emails, who visited key pages) so reps call those people first.
- A short leadership dashboard with the few numbers that drive decisions.
Proof
When I started with an industrial manufacturer, their attribution tracking was set up wrong. Fixing it showed marketing was producing more than leadership thought.
What I hand off
I'm not a development agency. For heavy custom builds or paid ads management, I bring in specialists and direct their work.
Frequently asked questions
- Do I need a HubSpot agency or a fractional CMO?
- An agency builds what you ask for. A fractional CMO decides what to build and why, then holds the work to sales results. Many companies use both.
- Can you work with my existing HubSpot or Account Engagement setup?
- Yes. Most clients already have HubSpot or Salesforce Account Engagement; the usual problem is reporting, not the platform.
- Do you also use Salesforce?
- Yes. I work equally in Salesforce Account Engagement (formerly Pardot) and HubSpot. This page uses HubSpot examples; the same work applies in Account Engagement.
Start with a call.
No pitch. No obligation. Just an honest conversation about what's getting in the way.
Book a call