What marketing reporting should leadership actually see?

    Leadership needs to know what to turn up and what to turn down. That takes three views: marketing spend tied to closed revenue, which accounts are engaging before they buy, and the few leading indicators that predict next quarter. Everything else is operating detail for the team.

    Marcus GrimmMarcus Grimm, Fractional CMO
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    Lagging vs. leading

    Most companies can tell you who bought. Fewer can tell you who is engaging with the brand and who isn't. In B2B the target list is easy; the hard part is spotting who is starting to engage with the category, and reaching them first.

    Proof

    [NEED: one client before/after number]

    The leadership program

    If your team can build reports but needs direction on what to measure, my executive leadership program includes KPI and project tracking dashboards for a flat $3,000 a month.

    See pricing

    Frequently asked questions

    How many KPIs should a leadership dashboard have?
    Few enough to decide from in one meeting.
    What's the most common reporting mistake?
    Measuring leads instead of sales, and broken attribution that undercounts what marketing produces.
    A fractional CMO who works inside your HubSpot How much does a fractional CMO cost? Fractional CMO for B2B companies

    Start with a call.

    No pitch. No obligation. Just an honest conversation about what's getting in the way.

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