Fractional CMO and your marketing agency: how they work together
You usually don't need to replace your agency. You need someone on your side who sets strategy, tells the agency what matters, and asks how their hours are spent. I spent years as chief growth officer at an agency, so I know both sides of that table.
Marcus Grimm, Fractional CMOWhy agencies drift
Without strategic direction from the client, a good agency keeps doing work, because that's what the retainer pays for. Ask them directly and they'll often admit they don't know what you're prioritizing right now. That's the gap a fractional CMO fills.
What I ask your agency
- How hours split across technical SEO, on-page and off-page work.
- What they need from us to do better work.
- What they'd stop doing if it were their money.
What I don't do
Walk in looking to fire anyone. The usual outcome is getting more value from the agency you have.
Frequently asked questions
- Fractional CMO or marketing agency, which do I need?
- An agency executes. A fractional CMO decides what to execute and holds it to sales results. If nobody on your side is doing the second job, start there.
- Will my agency resent a fractional CMO?
- Good agencies welcome clear direction; it makes their work easier to prove.
Start with a call.
No pitch. No obligation. Just an honest conversation about what's getting in the way.
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